The tendency to deny the existence of neoliberalism raises four questions that I will address here: Why do people think the “neoliberal” label is so very awful? Is it possible to pin down what neoliberalism signifies, and how you can tell a neoliberal when you encounter one? Do neoliberals often tell the truth about their doctrine? And, finally, can a working understanding of neoliberalism illuminate contemporary epistemic issues, such as the project to displace old-school science with “open science”?